Media Analysis

The "cross-over" in Olympic Women Speed Skating is juxtaposed against General Hospital's whites in reverse angle shots. A couple tries disparagingly to reach an understanding. Skaters continuously return to the starting line. Frustration and exertion combine with originally scored soundtracks of disco, rock, and jazz.

Antonio Muntadas and Marshall Reese have been documenting the selling of the American presidency since 1984, and have expanded and updated the series with every election. Political Advertisement 2000 features ads from the 1950s up to the 2000 campaign. As Muntadas and Reese trace the development of the TV spot, what emerges is the political strategy and manipulative marketing techniques of the American televisual campaign process. Political Advertisement 2000 includes many rare spots, some never before seen.

The latest in Muntadas and Reese's series documenting the selling of the American presidency features political ads from the 1950s to ads from the 2008 campaigns, and highlights the development of the political strategy and marketing techniques of the TV campaign process.

Edited without commentary, the artists show an endless stream of candidates, from Eisenhower to Obama, who are marketed like commercial products. As Muntadas and Reese trace the development of the campaign TV spot, what becomes apparent is a consistent sameness of political issues amid complex, changing visuals.

Appropriating material from the introduction to the nightly television show, PM Magazine and a commercial for Wang Computers, Birnbaum uses enlarged still-frames from each of the sources to compound a new image of the indelible American Dream. To the soundtrack of an acid rock version of the Doors' L.A. Woman, repetitive images of an ice skater, baton twirler, cheerleader, and young girls licking ice cream, exemplify dominant cultural images of women— images that emphasize their performative nature: the idea that woman is a spectacle arranged for the (male) viewer's pleasure.

TV's invasion of viewers' domiciles gets turned upside down in the video as a fan's (Millner) domestic life is superimposed onto the set of Roseanne, driving home unexpected reverberations as the nuclear family teeters on the edge of dysfunction. A schmooze-fest between Millner and Roseanne ends by detonating the UNcommon desire that both fan and star articulate, to GO TOO FAR. Note: This tape is a director’s cut of the version originally telecast as part of the PBS mini-series, Signal to Noise, about the videomaker’s obsession with Roseanne.

TVTV's inside view of the 1972 Republican National Convention made broadcast history. While network cameras focused on the orchestrated renomination of Richard Nixon, TVTV's rag-tag army of guerrilla television activists turned their cameras on to the cocktail parties, anti-war demonstrations, hype and hoopla that accompanied the show.

This tape was shot in August 1972 by the same crew that had convened for pioneer video collective TVTV’s (Top Value Television) project Four More Years. Videotaped at the 1972 Republican Convention, it begins with the cameraman taping from inside the press area, with protestors from the People’s Band outside at the fence. There is footage of girl- and boyscout groups. A group of protestors are shown calling for non-violent blockades of the delegates' entrance. Tear gas is feared, and there are interviews with tear-gassed people and medics.