5%

2001 | 00:10:00 | United States | English | Color | Stereo

Collection: Single Titles

Tags: Consumer culture, Music, Performance

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5% is a ten-minute work that questions the cult of pop stardom, deconstructs music industry practices, considers the problematics of live performance, and suggests other, more anonymous working strategies.

"For this work I decided to collaborate closely with musician, media artist, and designer Scott Pagano who, along with Marc Pierson, currently forms the core of SWIPE. Our idea of generic music came out of a belief that pop music was more about life under post-industrial commodity capital than it was about "love," "emotion," or "personal expression." Narratives of superstardom were the grease that kept the idiotic grind looped, moving in place. The soundtrack is two recent SWIPE tracks: mm_2 (2000) and 1cc_v2+ (2001)."

--Tony Cokes 

Exhibitions + Festivals

London Film Festival (England), 2003