Gerald Ford's America, Part One: WIN

1975 | 00:28:00 | United States | English | Color | Mono | 4:3 | Video

Collection: Early Video Art, Single Titles

Tags: Documentary, History, Media Analysis, Politics, Video History

add to cart
add to wish list

In the wake of Lord of the Universe, TVTV planned to cover the impeachment of Richard Nixon, but, unfortunately, Nixon resigned. The group made a ninety-degree turn to covering the “first hundred days” of the Gerald Ford administration, a cavalcade of photo ops and campaign appearances. In Part One of the four-part series, entitled WIN (referring to the Ford slogan, “Whip Inflation Now”), TVTV goes on a whirlwind across-country trek with Ford, stopping in Sioux City, Iowa, Salt Lake City, and Portland. The show is more about Ford’s public than Ford. A supporter in Portland paid $2,700 (a lot of money in 1975) for a football that Ford hiked between his legs on stage. One critic said that it was a portrait of “Boobus Americanus.” He wasn’t far off.