Political Advertisement 2004

The latest in Muntadas and Reese's series documenting the selling of the American presidency features political ads from the 1950s to ads from the 2004 campaigns, and highlights the development of the political strategy and marketing techniques of the TV campaign process.

Edited without commentary, the artists show an endless stream of candidates, from Eisenhower to Kerry, who are marketed like commercial products. As Muntadas and Reese trace the development of the campaign TV spot, what becomes apparent is a consistent sameness of political issues amid complex, changing visuals.