Production Notes: Fast Food for Thought

Production Notes allows us to eavesdrop on the business decisions behind the creation of our daily diet of television commercials. This excellent tape undertakes to explode the address of seven TV ads by means of repetition, slow motion, and “production notes”— memos sent from the advertising agency to the production company prior to filming the spots, to describe the intentions, desires, strategies and ideology of the commercials and their creators. Stripping the commercial sequences of their glitz and fast pacing is a powerful technique that allows the viewer to examine the jingles with which they may have happily hummed along.

This title is also available on Jason Simon: Three Videos.