Slogans

Slogans is a visual deconstruction of advertising slogans, a literal and metaphorical illustration of the disintegration and loss of meaning in the contemporary media landscape. Appropriating text from a series of familiar print advertisements—Choose Your Weapon, Play To Win, Talk Is Cheap—Muntadas enlarges, digitizes, and overlays words until they devolve into abstract mosaics. Accompanied by a banal muzak soundtrack, this display of text as image demonstrates advertising's insidious transformation of language into empty signifiers.