Slogans

1991 | 00:09:00 | United States | English | Color | Stereo | 4:3 | Video

Collection: Single Titles

Tags: Media Analysis, Television

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Slogans is a visual deconstruction of advertising slogans, a literal and metaphorical illustration of the disintegration and loss of meaning in the contemporary media landscape. Appropriating text from a series of familiar print advertisements—Choose Your Weapon, Play To Win, Talk Is Cheap—Muntadas enlarges, digitizes, and overlays words until they devolve into abstract mosaics. Accompanied by a banal muzak soundtrack, this display of text as image demonstrates advertising's insidious transformation of language into empty signifiers.