Transfer

1975 | 00:19:18 | United States | English | Color | 4:3 | Video

Collection: Early Video Art, Single Titles

Tags: Consumer culture, Media Analysis, Television, Video History

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This tape is, in effect, a ready-made. Produced by the Pepsi Cola Company for its own use, it was accidentally substituted for one of my tapes in 1974. The mistake in the transfer was a communications mishap that involved a series of people and corporations... I wonder what accidents of this sort might reveal about secret channels of information. I see the material on this tape, innocuous as it may be, as a phenomenon that affects us without our being aware of its existence.

—Antonio Muntadas