Advertisement(s)

1996
The Appearance

"The head of a Berlin advertising agency explains his proposed strategy to his potential client, a Danish optical company. The communication strategy that we ultimately came up with as a basis or any creative act or means of communication has three headings. The first is 'relevant, not arrogant'; the second, 'varied, not uniform'; and the third is, 'creative, not pushy'. These are essentially translations, strategic translations of your basic requirements and your analysis of the market, as well."

-- From the transcription of The Appearance

1976
Robert Heineken: An Interview

Robert Heineken (1931-2006) used technically sophisticated photographic methods to mingle erotic images with visuals from TV and advertising. The American artist was known for appropriating and re-processing images from magazines, product packaging or television. In the "Are You Real" series from 1964 to 1968, he created a portfolio of images filled with unexpected and sometimes surreal juxtapositions by placing a single magazine page on a light table, so that the resulting contact print picks up imagery from both sides of the page.

2013
Jesse McLean, Just Like Us

A familiar landscape comprised of big box stores and parking lots proves a rich site for longing, intimacy, and radical change. Celebrities are observed in this environment and are reduced to ordinary beings in the process. An enigmatic protagonist reveals little moments of subjectivity that escape into the piece like a contaminant, rupturing the view and evidencing the paradox of connection and belonging within systems that simultaneously contain us and comprise us.

2014

Sections 1-30 of an incomplete extended poem describing the artist's connection to the radical black tradition. The completed poem will be formed of 180 sections.

"Lessons are all about constraints; they are thirty seconds, must feature a black figure, and I have rules about where to make cuts, how to edit sound, etc."
— Martine Syms in conversation with Aram Moshayedi, Mousse Magazine

2016
Lessons: XXXI-LX

Sections 31-60 of an incomplete extended poem describing the artist's connection to the radical black tradition. The completed poem will be formed of 180 sections.

"Lessons are all about constraints; they are thirty seconds, must feature a black figure, and I have rules about where to make cuts, how to edit sound, etc."
— Martine Syms in conversation with Aram Moshayedi, Mousse Magazine

1976

West coast artists, Mike Mandel (b.1950) and Larry Sultan (1946-2009) became artistic collaborators in 1972 while both enrolled in the San Francisco Art Institute’s MFA program. This interview captures the duo’s camaraderie (look closely, they are wearing matching shirts!) and youthful optimism as they describe the impetus behind their California billboard installations of the early seventies.

1996

A surrealistic deep dive into the interactive menus and screeens that make up the mediated landscape.

2016
Political Advertisement 2016

The latest in Muntadas and Reese's series documenting the selling of the American presidency features political ads from the 1950s to ads from the 2016 campaigns, and highlights the development of the political strategy and marketing techniques of the TV campaign process.

1973
Television Delivers People

Television Delivers People is a seminal work in the now well-established critique of popular media as an instrument of social control that asserts itself subtly on the populace through “entertainments,” for the benefit of those in power—the corporations that mantain and profit from the status quo. While canned Muzak plays, a scrolling text denounces the corporate masquerade of commercial television to reveal the structure of profit that greases the wheels of the media industry. Television emerges as little more than a insidious sponsor for the corporate engines of the world.

2015
Ken Kobland, Where Was I Now

An incantation.