The Creators of Shopping Worlds

Brave new shopping worlds are being created. What have mall owners, architects, surveillance technicians, and supermarket workers done to turn human subjects into pure streams of consumers, into the perfect inhabitants of shopping mall paradise?

"…Going to the supermarket is an exercise in predestination: research has proven, as we learn in The Creators of Shopping Worlds, that, "Customers orient themselves horizontally... and vertically they look for a specific item." The mall planners and bread-display architects seen at work in Harun Farocki's doc take on the sinister air of a worldwide conspiracy."

--Jessica Winter, Village Voice, October 31st, 2001