"Generics" is the name applied to no-name foods and household items that began appearing in grocery stores during the recession of the 1970s. When novels were added to the collection of genre products, entitled "Western," "Romance," "Adventure," etc., it was from this phenomenon that the initial idea for Generic Video Art was derived. Between the mid-seventies and the time of GVA's creation, video art had developed and evolved in ways that could be categorized by specific genre groups, and Generic Video Art parodies five of these genres: conceptual, experimental, punk, pet-art, and state-of-the-art.
Generic Video Art
Laurie McDonald
1982 00:11:23 United StatesEnglishColorStereo4:33/4" U-matic videoDescription
About Laurie McDonald
Laurie McDonald is a media artist, writer, graphic designer, and photographer. In 1972, she began exploring video as an art-making tool and was a founding member of the video art collective Electron Movers, Research in the Electronic Arts, based in Providence, Rhode Island. Her early work was exhibited at The Kitchen (NYC) and included in the 10th, 11th, and 12th annual New York Avant Garde Festivals, and at venues throughout New York and New England.
She has received a National Endowment for the Arts Visual Artist Fellowship and four American Film Institute/NEA Fellowships. Her work has been exhibited internationally at venues including the Museum of Modern Art, the Metropolitan Museum of Art, the Pierre du Chardin Gallery (Paris), The Gallery of Modern Art (Rome), and at festivals including the American Film Institute’s Film/Video Festival, the Tokyo Video Festival, the Festival du Cinema in Montreal, and at Filmfest (Berlin, Budapest, Hong Kong, Melbourne, Moscow).
As a writer, her experience ranges from novels to screenplays to instructional/informational writing. Using the pseudonym Eva Rome, she has written and published three books: Travel for STOICS; What It Means: Myth, Symbol, and Archetype in the Third Millennium, Vol. 1; and Location X: A Quest for Place. She has served as a screenplay consultant to the National Endowment for the Arts Media Grants Committee, as a contract screenplay and script writer/consultant, and as both a book editor and book cover designer. As a graphic designer and photographer, she has designed and built Web sites, graphics for print, and graphics for video. She has published two books of her own photographs: Chair, and Fotocollées.
Laurie is a graduate of the Rhode Island School of Design and holds a Master of Literature degree from the University of Houston. She lives in Evanston, Illinois, USA, and in San Miguel de Allende, México.