Holzer adopts the form and language of commercial messages to disrupt communication, presenting kamikaze texts that are designed to stimulate thought, with humor, and inspire a critical attitude in an often passive audience. As in all of Holzer’s work, these television spots present deceptively simple sequences of text that mix provocative social commentary with resonant poetic reflection.
Media Analysis
The 2024 installment in Muntadas and Reese's series documenting the selling of the American presidency features political ads from the 1950s to ads from the 2024 campaigns, and highlights the development of the political strategy and marketing techniques of the TV campaign process.
The "dazzling, delightful, and delicious" messages of broadcast television get scrutinzed in Social Studies, Part II: The Academy. Stripped of its glitzy animation and played out against the frozen backdrop of a single spectacular image, the standard Academy Award Ceremony fare of introductions, applause, film-clips, commentary, self promotion, and professional banter shifts the banal mise-en-scene into proto-fascist theater.
In this tape, shot in August 1970, a number of Hells Angels are interviewed on the street in New York City. They talk about their bikes and their preparations for a “run”, and their reactions to the way they are portrayed by the mainstream media.
This extensive interview with California artist Doug Hall (b. 1944) provides unique insight into the culture and politics of experimental artistic production during the 1970s. Discussing the founding of the performance group TR Uthco, Hall offers context for his contribution to the field of video art, and shares stories of his collaborations with Ant Farm, Videofreex, and others. Ranging from his early years as an art student, to his romance with artist Diane Andrews Hall, to reflections on technology in art, this interview importantly extends the discourse surrounding topics of archive, performativity, and autobiography—subjects that have come to define the contours of video art today.
Which celebrity do you most resemble? For artist Kip Fulbeck, this question starts a rollicking ride that is part autobiography, part family portrait, part pop-culture survey, and all Disney* all the time. Watch as Fulbeck documents his uncanny resemblance to Pochahontas, Mulan, Aladdin, and other "ethnically ambiguous" animated characters. Both hilarious and touching, this educating video examines the muting of race in mainstream media and its effects on multiracial Americans. *Disney is a registered trademark of Disney Enterprises, Inc.
Mike Builds a Shelter is a performance comedy with apocalyptic overtones, a narrative extension of Smith's installation Government Approved Home Fallout Shelter/Snack Bar. In this darkly humorous morality play, Smith contrasts Mike's rural adventures in a pastoral landscape with his home fallout shelter. Throughout, the dual narratives are intercut with episodes of Mike's Show on cable, in which Mike's banal domestic activities are eagerly if passively received by living-room TV viewers.
This feature-length experimental narrative, about women’s relationships to new reproduction technologies and genetic engineering, combines documentary interviews with field experts and a science fiction segment depicting stories of in-vitro fertilization and other methods. Underexposed: The Temple Of The Fetus examines ways the news media shapes perceptions and social attitudes towards medical topics.
Lossless #2 is a mesmerizing assemblage of compressed digital images of Maya Deren and Alexander Hammid’s 1943 masterpiece Meshes of the Afternoon. Baron and Goodwin play heavily with Teiji Ito’s 1959 soundtrack, making the film’s lyrical ambience feel more astonishing than ever before. --Neil Karassik
Magic for Beginners examines the mythologies found in fan culture, from longing to obsession to psychic connections. The need for such connections (whether real or imaginary) as well as the need for an emotional release that only fantasy can deliver is explored.
"Out of the blue, I bought my first television. I kept the TV on all the time."
— Andy Warhol
Baldessari asks Ed Henderson to discuss the meaning of selected news photos. Henderson invents the conditions of the where, when, and why each was taken—and decides whether the photo was altered in any way. This exercise complicates the reception of news media images and encourages a more analytical attitude towards the implicit meaning, and potentially faked reality, of such images.
This title was in the original Castelli-Sonnabend video art collection.
Anthony Ramos' astute deconstruction of television news focuses on his part in the media coverage of President Jimmy Carter's 1977 declaration of amnesty for Vietnam draft evaders. Ramos, who had served an 18-month prison sentence for draft evasion, was interviewed by news reporter Gabe Pressman, whose film crew meets Ramos' video crew in a confrontation between technologies and sensibilities. At the time, some broadcast television news crews still used 16mm film, although the expensive transition to ENG (electronic news gathering) systems had begun in 1974.
Public Discourse is an in-depth study of illegal installation art. The primary focus is on the painting of street signs, advertising manipulation, metal welding, postering and guerrilla art, all performed illegally. Public Discourse is about passionate artists who want their work to be seen by a wide range of people rather than be confined to the systemic structures of galleries and museums.
Susan Mogul's fantasies of success have always a comic, congenial twist, as in Dear Dennis, a video letter to Dennis Hopper inspired by her discovery that they share the same dentist. The central irony of this witty piece is that, despite Hopper's popular persona as an innovative, sub-cultural filmmaker and performer, the actual distance between his so-called independent" films and Mogul's experimental, non-commercial videos prevents Susan from finding any common ground from which to address Hopper other than the subject of dental work.
A video in two parts (Starstruck and MGM: Movie Goddess Machine), focusing on celebrity culture, identity, and the body. “What is Liz Taylor doing in my bed, in the bed of my friend Leland, as he dies of AIDS?” These and related questions are enacted in a series of encounters between the artist/ performer/ spectator and a host of famous people from la Liz to Anita Hill. In Joan Sees Stars, Braderman addresses the subversive potential of masquerade in a parade of video-assisted star sightings.
R.M. Fischer’s lamp sculptures, made from found industrial parts in a hybrid style of high-tech slickness and Baroque exaggeration suggested parodies of industrial commercials. The narration sounds like advertising hype but is actually composed from critical reviews of Fischer’s work. The slick, serious look of the final tape was accomplished in part by using a professional voiceover actor, a commercial photographer, and music composed for a brand-name commercial.
In a fusion of text and image, Rosler re-presents the NBC Nightly News and other broadcast reports to analyze their deceptive syntax and capture the confusion intentionally inserted into the news script. The artist addresses the fallibility of electronic transmission by emphasizing the distortion and absurdities that occur as a result of technical interference. Stressing the fact that there's never a straight story, Rosler asserts her presence in a character-generated text that rolls over the randomly erased images, isolating excerpts from the broadcast sources.
This is a gaze of the body and a notion of spectator that the 90´s decade constructed, this is the audiovisual legacy of the 90's for our actual audiovisual control world.
Martha Rosler tackles mainstream media's representation of the case of surrogate mother Mary Beth Whitehead.
Presidential candidates are sold like commercial products and naturally television is the ideal medium. Political Advertisement depicts the evolution of political ads over the last 44 years, beginning with Eisenhower in 1952 (which was an unqualified success), and continuing up to the most recent ad campaigns for Ross Perot, Bob Dole, and Bill Clinton in 1996.
A stutter-step progression of "extended moments" unmasks the technological "miracle" of Wonder Woman's transformation, playing psychological transformation off of television product.
The 2024 installment in Muntadas and Reese's series documenting the selling of the American presidency features political ads from the 1950s to ads from the 2024 campaigns, and highlights the development of the political strategy and marketing techniques of the TV campaign process.
Award-winning videomaker Kip Fulbeck brings his blistering pace, comedic skill, and critical eye to bear on the Hapa and Asian American male experience—parodying the relationships between sex, love, and martial arts movies.
Using footage from the legendary Bruce Lee’s last, unfinished, film, Fulbeck turns the subtitled martial arts movie on itself—levelling criticism and commentary with the genre's own tools, and examining the various representative functions of the late actor.

