"Generics" is the name applied to no-name foods and household items that began appearing in grocery stores during the recession of the 1970s. When novels were added to the collection of genre products, entitled "Western," "Romance," "Adventure," etc., it was from this phenomenon that the initial idea for Generic Video Art was derived. Between the mid-seventies and the time of GVA's creation, video art had developed and evolved in ways that could be categorized by specific genre groups, and
Consumer culture
Broken up into "chapters," Phosphoresence features an array of abstractions created by manipulating television images. At times almost painterly, the resulting images are set to an ambient electronic soundtrack.
This title is also available on Anthony Discenza Videoworks: Volume 1.
MICA-TV creates a video format to express the idea of verticality and optimism common to the work of artists Dike Blair, Dan Graham, and Christian Marclay. Using a 360-degree camera rig to create a seamless revolving background of vertical camera moves, the video integrates the work of these artists who deconstruct and then reassemble elements of our culture to create their work.
In 1939, Westinghouse made a film about a small-town family visiting the New York World's Fair. Trapped inside that film was a completely different film that shows a mysterious alternate universe, revealed by Bryan Boyce’s own patented brand of narrative deconstruction and evisceration.The outcome is an absurd and chilling drama of a family transfixed by the technological wonders that would soon transform consumer society.
A high and low fidelity record of obsessions past and present. A hooded man named Cobra Commander (drawn naked) and a boy with black glasses. A fanged woman named Shadow-La and a girl in a rose colored wig. Belinda (Heaven on Earth), Madonna (Live to Tell), and headphones (worn naked). An airport terminal. Home. The Montgomery Ward catalog circa 1980. That orange bedspread, that red flowered couch.
Blurred images, glowing like a foggy moon and reminiscent of early television broadcasts, are rhythmically set to a relentless, pulsing soundtrack.
This title is also available on Anthony Discenza Videoworks: Volume 1.
Timely concerns about the future of video, artists’ complicity in the money making system of the ‘establishment,’ and the effect of the camera’s presence on personal encounters, is discussed and debated in this late night video produced by David Cort, Chuck Kennedy, and Skip Blumberg.
Using a pulsing rock soundtrack and music video-style editing, X-PRZ combines archival footage of Malcolm X, advertisements, and corporate logos in No Sell Out to provide a scathing commentary on commodity culture.
These are the remnants of mass culture in the collective unconscious that spill into reality. Part of the Hauntology and Post-Covid series.
An insert square of a man running is superimposed over a magnified mouth that speaks to him — first in nurturing encouragement, then with a no-win Mommie Dearest kind of criticism. Originally presented as an installation on six monitors, Deadline focuses on “the stress man feels in the urban environment,” using a range of digital video effects to stretch, compress, flip and fracture the image.
They called him Umbrella Boy when he started his business. After repairing umbrellas on the same city block for over fifty years, he became Uncle Umbrella, a man who earned the respect and affection of his neighbors and customers.
Production Notes allows us to eavesdrop on the business decisions behind the creation of our daily diet of television commercials. This excellent tape undertakes to explode the address of seven TV ads by means of repetition, slow motion, and “production notes”— memos sent from the advertising agency to the production company prior to filming the spots, to describe the intentions, desires, strategies and ideology of the commercials and their creators.
Easy Living ingeniously depicts leisure life in suburban America with a cast of little plastic dolls and miniature model cars—the toys that shape American children's ideas about success and adult life—focusing on a typical day in the life of an "all-American" west coast town, where recreational activity and car culture prevail.
A project of the Contemporary Art Television Fund produced by artists Chip Lord and Mickey McGowan with Jules Backus.
This title is also available on Chip Lord Videoworks: Volume 1.
Since the Gulf War in 1991, warfare and reporting it have become hyper-technological affairs, in which real and computer-generated images cannot be distinguished any more. With the aid of new and also unique archive material, Farocki sketches a picture of the relationship between military strategy and industrial production and shows how war technology finds its way into everyday use.
-- International Film Festival catalogue, Rotterdam (2004)
Colorful lines follow the gestures of a conductor leading the orchestra until he disappears just at the point of crescendo. As the music slows, he starts to reappear. A sketch as a tribute to Walt Disney.
This title is also available on Ximena Cuevas: El Mundo del Silencio (The Silent World) and Half-Lies: The Videoworks of Ximena Cuevas.
What do a luxury automobile, a cymbal, and a wall clock all have in common? What are the diverse attachments and experiences produced by those who make these things and those who consume them? What exchanges take place through the object itself—sensually, esthetically, abstractly? We often forget that most of the things we use are made by the labor of others, often in distant places, living dramatically different, diverse lives. What do these objects mean to them? How does their labor, their aspirations, their sense of alienation or satisfaction connect to ours?
In January 2001, the KEN BURNS’ JAZZ promotional blizzard hit New York City. Billboards, banners on buses, elaborate retail displays in book and record stores, feature coverage in every major print, radio and TV outlet, chatter around the water cooler at the office — total saturation.
The Bible Belt is exactly what its name implies: a belt attached to a bible that comes with a sturdy brass buckle, in the name of "Jesus", dipped in gold. We've created a special television spot of a televangelist selling the belt. Edited as a typical day of channel grazing and zapping, the televangelist plays between "real" television preachers and scrambled porn.
An examination of venture capital, Nothing Ventured documents the tough negotiations that take place when entrepreneurs and bankers meet.
Bracketed by the Fall of Berlin Wall and the Collapse of the World Trade Center, a decade that saw the ossification of the neoliberal project, the rise of third-wave feminism, the proliferation of digital media, and even, perhaps, the “end of history": postmodernism; the emergence of internet; the commercialization of gangsta rap, and independent film; AIDS activist; digital cinema, the Gulf War; rave and riot grrrl cultures; reality television; MTV. A new diagrammatic system.
County Down is a cross-platform, episodic, digital video, exploring an epidemic of psychosis among the adults in a gated community, coinciding with a teenage girl’s invention of a designer drug. A rave-culture period-piece that harnesses the unwarranted optimism of the 1990s, County Down presents a society so obsessed with novelty and consumerism that it euphorically sews the seeds of its own destruction. Tracking the genesis of our current political climate, the ensemble cast banks on cultural appropriation and a constant din of micro-aggressions.
Magic Thinking is a multi-platform film installation steeped in the current moment when climate catastrophe, the COVID pandemic, and the rise of fundamentalism combine to contribute to an apocalyptic aura. With this aura, magical thinking can become a survival strategy, creating surprising bedfellows. In particular, the confluence of far-right extremism and the “wellness” world.
Appropriating material from the introduction to the nightly television show, PM Magazine and a commercial for Wang Computers, Birnbaum uses enlarged still-frames from each of the sources to compound a new image of the indelible American Dream. To the soundtrack of an acid rock version of The Doors' L.A. Woman, repetitive images of an ice skater, baton twirler, cheerleader, and young girls licking ice cream, exemplify dominant cultural images of women — images that emphasize their performative nature: the idea that woman is a spectacle arranged for the (male) viewer's pleasure.
Contra-Internet: Jubilee 2033 is a re-imagining of scenes from filmmaker Derek Jarman’s 1978 queer punk film Jubilee, starring Susanne Sachsse and Cassils. Contra-Internet: Jubilee 2033 follows author Ayn Rand (Susanne Sachsse) and members of her Collective, including economist Alan Greenspan, on an acid trip in 1955. Guided by an artificial intelligence named Azuma, they are transported to a dystopian future Silicon Valley.

