Political Advertisement 2016

Marshall Reese, Antonio Muntadas

2016 | 01:30:00 | United States | English | B&W and Color | Stereo | 4:3 | Video

Collection: Single Titles

Tags: Advertisement(s), Media Analysis, Politics, Television

The 2016 installment in Muntadas and Reese's series documenting the selling of the American presidency features political ads from the 1950s to ads from the 2016 campaigns, and highlights the development of the political strategy and marketing techniques of the TV campaign process.

Edited without commentary, the artists show an endless stream of candidates, from Eisenhower to Trump, who are marketed like commercial products. As Muntadas and Reese trace the development of the campaign TV spot, what becomes apparent is a consistent sameness of political issues amid complex, changing visuals.

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School of Visual Arts
New York, NY

Exhibitions + Festivals

Arizona State University Art Museum, Tempe, Arizona 2016
Contemporary Arts Center, Cincinnati, Ohio, 2016
International House, Philadelphia, Pennsylvania, 2016
AFI Silver Theatre, Silver Spring, Maryland, 2016
Power Plant, Toronto, Ontario, 2016

Related Titles

Political Advertisement 2008