Cadillac Ranch/Media Burn

1975 | 00:37:00 | United States | English | B&W and Color | Mono

Collection: Early Video Art, Single Titles

Tags: Activism, Media Analysis, Video History, Visual Art

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"We buried ten Cadillacs in a row alongside Interstate 40 (the old Route 66), just west of Amarillo, Texas; each car represented a model change in the evolution of the tail fin. This was clearly a sculptural act, but with a minimal amount of formal manipulation. Media Burn, created a year later in San Francisco, was a live performance. It was a spectacle staged for the camera culminating in the 4,000 pound Phantom Dream Car crashing through a pyramid of TV sets to the cheers of the audience of 400. This image and the videotape have become classics of the first decade of video art."

— Chip Lord, 1988