Mogul is Mobil Volume III Redux

Susan Mogul

1975 | 00:04:38 | United States | English | B&W | Stereo | 4:3 | 1/2" open reel video

Collection: Single Titles

Tags: Autobiography, City, Consumer culture, Culture Jamming, Feminism, Hollywood, Humor, Labor

Looking like a 1970’s version of “Rosie the Riveter”, Mogul takes on the persona of an artist who makes a living posting billboards on the Sunset Strip in Hollywood. As Mogul recounts her climb up the billboard “ladder”, she realizes that the only way to truly make a “name” for herself is to create her own billboard. And so she does.

Redux tackles a recurring theme throughout Mogul’s work - a female artist’s anxiety about fame, fortune, and survival in the art world. The Long Beach Museum of Art in Southern California premiered Mogul is Mobil Volume III in 1975. Unlike Mogul’s other humorous and satirical videos of the seventies, this work was never distributed until now and has rarely been seen. Revisiting Mogul is Mobil in 2022, Susan Mogul decided to cut its’ ten minute running time by half, enhance the sound, and voila Redux

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The Long Beach Museum of Art
Long Beach, CA