Political Advertisement X 1952-2020

2020 | 01:38:04 | United States | English | B&W and Color | Stereo | 16:9 | Video

Collection: New Releases, Single Titles

Tags: Advertisement(s), History, Media Analysis, Politics, Television

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The Political Advertisement project began in 1984, when New York-based media artists Muntadas and Reese produced their first compilation of American presidential commercials, beginning with Eisenhower in the 1950s. Every four years since — aligned to the national election cycle — they’ve updated the collection to reflect the current moment, presenting the clips in chronological order, with no voice-over editorializing, a tour-de-force of witty and incisive editing. Consisting of rare as well as notorious footage, Political Advertisement argues for television’s enormous importance in selling the presidency — a force that transforms citizens into consumers, and the presidency into the ultimate product.

"Muntadas’ and Reese’s Political Advertisement remains true to its calling, every four years using a dry wit and a cool hand to produce a compendium of those televisual devices and tricks invoked to conjure into being a plausible and willing presidential effect."

— Bill Horrigan, Wexner Center for the Arts, Columbus OH, 2020

 

Premiere

Sala X
Madrid
2020

Exhibitions + Festivals

Sala X, Madrid Spain, 2020

Getty Museum, Los Angeles CA, 2020

MSP Adjacent, San Francisco CA, 2020

Wexner Center, Columbus OH, 2020

Zimmerli Art Museum, Rutgers University, New Bruswick NJ, 2020

Museum of Arts and Design, NYC, 2020